El Marketing asociado con las Artes Escénicas y la Música. Una mirada desde la Neurociencia

Resumen

We approached a study about marketing and its interactions with the field of performing arts and music, based on the latest research that has been carried out on this topic from various fields, and contributing what is settling as art at the service of marketing, with its corresponding feed-back. We expose what is related to cultural marketing, neuromarketing and advertising, relations with creativity, with the digital world, the transformation of marketing in art and its relationship with Music. The present work provides the perspective of being able to study those marketing parameters in Performing Arts and Music, looking for the possibility of improving the current situation, which shows a certain lag, in relation to marketing and advertising applied in other fields. As a guide, we have chosen Neuromarketing and new technologies, renovation tools in this important part of Cultural Management.