The conquest of readers. Evolutionary challenges of science communication in an extreme environment
DOI:
https://doi.org/10.7203/metode.80.3076Keywords:
communication, science communication, media, science journalism
Abstract
The huge responsibility of the media lies in the fact that citizens have the right to science information, to help them take better decisions, nurture a critical spirit, and form their own opinions; to update their knowledge and make them part of the culture of their time. Nowadays, the written press faces a rapidly changing and competitive environment, threatening the survival of traditional science communication. Professionally speaking, this is the moment for science communication to evolve, but also to keep the essential element: the root of good journalism, to stand out for quality and boldness, in order to be readers’ choice. There is still room for development, production, communication craftsmanship and profession.
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Author Biography
María Pilar Perla Mateo, Tercer Mileno - Herlado de Aragón (Spain).
References
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