ATTENUATION, GENDER AND INTENSIFICATION IN POLITICAL DISCOURSE: THE MEDIA REACTION IN THE CASE OF A CONGRESSWOMAN OF NUEVO LEON, MEXICO (2015)

Authors

  • Olga Nelly Estrada Universidad Autónoma de Nuevo León
  • Griselda Zárate Universidad de Monterrey

DOI:

https://doi.org/10.7203/Normas.v7i2.11170

Keywords:

attenuation, gender, congresswoman, media

Abstract

This paper is a first approach to the analysis of pragmatic attenuation and intensification in argumentation (Zárate 2015; Toulmin, Rieke and Janik 1979; Gilbert 1997), through cognitive metaphors (Lakoff y Johnson 1980) and also possible links between evidentiality and epistemicity (De Haan 1999), in political and gender discourse (Estrada, 2012) in the understanding that all speech act implies a threat, and thus, a power act (Briz, 2001). This is applied to the case of a Congresswoman who breaks the protocol during the Governor’s last speech before the state Congress: «No pasarán las cuentas mochas» [«Blunt accounts will not pass»] (Benvenutti, 2015). Two articles of media discourse are analyzed, one from Proceso and one from Quorum Informativo, as well as Congresswoman Benvenutti’s rebuttal in her Facebook private account on September 28, 2015.

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Published

2017-12-20

How to Cite

Estrada, O. N., & Zárate, G. (2017). ATTENUATION, GENDER AND INTENSIFICATION IN POLITICAL DISCOURSE: THE MEDIA REACTION IN THE CASE OF A CONGRESSWOMAN OF NUEVO LEON, MEXICO (2015). Normas, 7(2), 125–138. https://doi.org/10.7203/Normas.v7i2.11170
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Issue

Vol. 7 No. 2 (2017): Lenguaje vago y atenuación II

Section

Special topic section

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