El efecto de la cultura en las percepciones del estudiante sobre el servicio universitario

Abstract

The university student profile changes and the growth of the international student mobility, justify the development of research that contributes to clarify the processes underneath the student assessment of university service, from a cross-cultural approach. In the light of dimensional models of culture proposed by Hofstede (1980, 2001) and Schwartz (1994), we have analyzed the existence of differences in the student perceptions on variables such as university image, university service quality, perceived value, satisfaction and loyalty. The results, obtained by means of a questionnaire, confirm the existence of those differences, in the context of four European countries, verifying the proposed hypothesis.