WeAr Design

Abstract

Fashion sustainability is complex and urgent, yet hard to tackle through the dominant ecological model that focuses on the rationalization of resources rather than on enabling wearers to reconnect on a personal level to their clothes. Finding new ways to engage consumers with clothes through strategies such as co-creation, where designers and customers establish a deeper connection than through the traditional fashion production process, are fundamental for re-kindling the connection to our clothes and rethinking fashion sustainability.