Referencia y performatividad en el discurso publicitario: las reglas del flujo televisivo

Authors

  • Josep Gavaldà Roca Universitat de València

DOI:

https://doi.org/10.7203/qf-elit.v9i0.5136

Keywords:

Television, publicity, body

Abstract

One of the most interesting fields in the analysis of the representation of body is the advertising discourse. This paper is dedicated to the television language, specially, to the spot’s function, to the problems related with referenciality in television programming.

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Author Biography

Josep Gavaldà Roca, Universitat de València

Department of Linguistic Theory and Communication Sciences

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Published

2005-12-20

How to Cite

Gavaldà Roca, J. (2005). Referencia y performatividad en el discurso publicitario: las reglas del flujo televisivo. Quaderns De Filologia - Estudis Literaris, 9, 119–133. https://doi.org/10.7203/qf-elit.v9i0.5136
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Issue

Vol. 9 (2004): TROPES OF THE BODY

Section

Artículos

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