“Os reflexos da mercantilização do ensino na formação identitária do professor
DOI:
https://doi.org/10.7203/qfilologia.11.5042Keywords:
construction of identities, higher education, new technologies, advertising discourseAbstract
This paper attempts to analyse changes within discourse when referring to the construction of identities of professionals related to higher education in Brasil. Transformations taking place in the way education is addressed brought about important changes in discourse practices, to which transformations in the Brazilian and world politics greatly contributed. Advances in technology and the introduction of new technical means have had an invasive effect on all discourses, inclusive of that of higher education institutions, especially in the private sector. To allow for an understanding of this type of changes it is essential to set up certain considerations about the function and situation of educators in a new context of higher education in Brasil.
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