The conquest of readers. Evolutionary challenges of science communication in an extreme environment
DOI:
https://doi.org/10.7203/metode.80.3076Keywords:
communication, science communication, media, science journalismAbstract
The huge responsibility of the media lies in the fact that citizens have the right to science information, to help them take better decisions, nurture a critical spirit, and form their own opinions; to update their knowledge and make them part of the culture of their time. Nowadays, the written press faces a rapidly changing and competitive environment, threatening the survival of traditional science communication. Professionally speaking, this is the moment for science communication to evolve, but also to keep the essential element: the root of good journalism, to stand out for quality and boldness, in order to be readers’ choice. There is still room for development, production, communication craftsmanship and profession.
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