Biotechnology, communication and the public: Keys to delve into the social perception of science

Authors

  • Dominique Brossard Department of Life Sciences Communication of the University of Wisconsin-Madison (USA).

DOI:

https://doi.org/10.7203/metode.9.11347

Keywords:

biotechnology, communication, public understanding of science, genetic engineering, GMOs

Abstract

The latest biotechnology applications allow for faster and cheaper gene editing than ever before. Many people are calling for a public debate on these issues, including the social, cultural and ethical implications of these applications. On the other hand, the information available to citizens is sometimes contradictory and communication that takes all these aspects into account is important and increasingly necessary. Therefore, understanding public attitudes towards biotechnology should be a priority for the work ahead.

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Author Biography

Dominique Brossard, Department of Life Sciences Communication of the University of Wisconsin-Madison (USA).

Professor and chair in the Department of Life Sciences Communication of the University of Wisconsin-Madison (USA). Her research focuses on the intersection between science, media and policy. She is a fellow of the American Association for the Advancement of Science and an internationally known expert in public opinion dynamics related to controversial scientific issues. She has published numerous research articles in journals such as Science , Proceedings of the National Academy of Science , Science Communication , Public Understanding of Science and Communication Research . She has also worked on reports for the National Academy of Sciences, Engineering and Medicine on various occasions, one of the most recent ones, on GE crops.

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Published

2019-03-06

How to Cite

Brossard, D. (2019). Biotechnology, communication and the public: Keys to delve into the social perception of science. Metode Science Studies Journal, (9), 39–45. https://doi.org/10.7203/metode.9.11347
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Issue

The grounds of science (2019)

Section

#Biotech. The need for biotechnology communication

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