The Transformative Role of ChatGPT in the Language of Tourism

Abstract

The integration of Artificial Intelligence (AI) in various domains of society in recent years has brought about significant changes that have impacted communication practices. This impact is particularly notable in sectors where effective communication plays a crucial role, such as the tourism industry. This study aims to explore the extent to which AI, specifically ChatGPT, has emerged as a highly influential tool in the evolution of tourism language.

To begin, we will provide an overview of ChatGPT, an AI-driven chatbot developed by OpenAI. Powered by transformer architecture, ChatGPT is a generative language model capable of processing and generating text in a coherent and contextually relevant manner (OpenAI, n.d.). We will examine its practical application in the field of tourism, where it has proven valuable in various platforms, including websites and travel applications. Its uses encompass personalized recommendations, destination information, travel advice, hotel and restaurant reviews, customized itineraries, and promotional content, among others. Secondly, we will explore the potential applications that this multilingual tool may have for the professional translator, providing examples in the field of tourism language in German and Spanish. And thirdly, we will address the challenge posed by extending this tool, primarily developed in English, to other languages such as Spanish. This aims to encompass both translational considerations and the enhancement of its linguistic processing capabilities and responsiveness.

Next, we will delve into the role of the Spanish language within AI systems. Finally, we will analyze specific texts generated by ChatGPT in Spanish, focusing on the tourism domain.