Historias científicas desde un prisma cultural: El marco cultural de la narración en las ciencias naturales y sociales
DOI:
https://doi.org/10.7203/metode.14.26592Palabras clave:
storytelling, comunicación de la ciencia, educación, cultura
Resumen
La narración es un elemento fundamental para la comunicación eficaz de la ciencia en los vídeos en línea. Sin embargo, su efecto no es el mismo en todas las culturas. En este artículo repasamos y examinamos el marco cultural en las narraciones utilizadas para comunicar la ciencia (incluyendo las ciencias sociales) en vídeos educativos en línea. Hemos detectado que los estudiantes de culturas de alto contexto muestran más interés por los vídeos en línea que los estudiantes de culturas de bajo contexto; sin embargo, obtienen peores resultados en las pruebas que miden los conocimientos obtenidos. Nuestras conclusiones ponen de relieve que es necesario tener en cuenta el marco cultural de la narración –la comunicación cultural de la ciencia– a la hora de comunicar la ciencia a públicos de diferentes culturas.
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Biografía del autor/a
Wiebke Finkler, Universidad de Otago (Nueva Zelanda).
Lloyd Spencer Davis, Universidad de Otago (Nueva Zelanda).
Diane Ruwhiu, Universidad de Otago (Nueva Zelanda).
Loic Li, Universidad de Otago (Nueva Zelanda).
Nikki Lloyd, Universidad de Otago (Nueva Zelanda).
Nicola Beatson, Universidad de Otago (Nueva Zelanda).
Lei Zhu, Universidad de Otago (Nueva Zelanda).
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