The media and the European culture: towards a specific model of communication in Europe

Abstract

Digital platforms, news aggregators and social networks have imposed information consumption standards globally. People around the world have adopted ways of reading, watching and listening to information products not always consistent with the uses of national audiences. Although the progressive replacement of European media by social networks such as Facebook or Twitter is kept constant, a slight change in trend caused by the social networks´reputation crisis has been detected. The trust that the European public still places in radio and television broadcasters drives the region’s media to take initiatives to improve the quality of the information provided and strengthen their capacity to face the competition from large technology corporations. In this sense, three levels of intervention have been proposed including institutional cooperation at an European level, the convergence of media that provide a public service and the creation of a specific pan-European information system that takes into account the particularities of the European market over the global forms of information consumption.