LGBTIQ+ struggles, consumer society and intersectionality: LGBT Pride Day in Shangay magazine

Authors

DOI:

https://doi.org/10.7203/eutopias.26.26849

Keywords:

LGBTIQ , consumer society, gender, pride, intersectionality.

Abstract

This paper analyzes the representation of the LGTBIQ+ community from the approach of intersectional studies, with the aim of identifying advertising techniques and strategies in relation to the LGBTIQ+ public in the context of consumer society. To this end, the case study focuses on the analysis of the representation of the LGBTIQQ+ community in images of the «Pride Special» issues of Shangay magazine between 2017 and 2022. Thus, the text is meant as an accounting of such identities and the ways in which each of them are presented, thereby identifying the interests that lie in advertising and mercantile terms, and their contribution (or lack thereof) to the visibilization of the collective in a diverse and inclusive way.

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Author Biography

Camilla Cattarulla, Università Roma Tre

Camilla Cattarulla is Full Professor of Hispanic American Language and Literatures at Roma Tre University. She is the director of CRISA (Centro di Ricerca Interdipartimentale di Studi Americani, Roma Tre University), of the Hispanic-American section of the journal Letterature d’America , of the collection “Viento del Sur” (Rome, Nova Delphi) and (with Emilia Perassi) of the series “Diálogos entre Italia y Argentina” (Villa María, Eduvim). Her research areas include: travel literature, Italian migrations in Latin America, literature and iconography, testimonial literature and human rights, food practices and representations, topics on which she has published essays and monographs in Italy and abroad. Since 2021 she has coordinated for the University Roma Tre the project “Archives in Transition: Collective Memories and Subaltern Uses”, funded under the Horizon 2020 -MSCA-RISE 2019 programme (Grant agreement 872299).

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Published

2023-12-29

How to Cite

Cattarulla, C. (2023). LGBTIQ+ struggles, consumer society and intersectionality: LGBT Pride Day in Shangay magazine. EU-topías. A Journal on Interculturality, Communication, and European Studies, 26, 89–98. https://doi.org/10.7203/eutopias.26.26849
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Issue

Vol. 26 (2023)

Section

DOSSIER

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