TOURISTIC LEXICAL MANAGEMENT IN HOTELS’ADVERTISING WEBSITES. AN EXAMPLE BASED ON ACCOMODATIONS ON BALEAR ISLANDS

Authors

  • María Loreto Cantón Rodríguez Universidad de Almería

DOI:

https://doi.org/10.7203/Normas.4.4685

Keywords:

lexical, touristic, touristic speech, corpus linguistic, touristic promotion

Abstract

In this project, new posibilities of tourist lexical management are supplied by working with a well -stocked database of tourist accommodation promotional web sites. Internet decisive influence will be ilustrated on tourist promotion and on the charasteristics of a new tourist speech generated on 2.0 web. Marketing experts and linguists are getting used to this radical paradigm and genre change (cibergenre and macrogenre) with competitive products based on a continous adjudication of new lexical meanings. Finally a model is introduced as a result of working with a representative group of tourist acommodation in Balear islands.

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Published

2015-02-27

How to Cite

Cantón Rodríguez, M. L. (2015). TOURISTIC LEXICAL MANAGEMENT IN HOTELS’ADVERTISING WEBSITES. AN EXAMPLE BASED ON ACCOMODATIONS ON BALEAR ISLANDS. Normas, 4(1), 9–26. https://doi.org/10.7203/Normas.4.4685
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Issue

Vol. 4 (2014): Normas

Section

Special topic section

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