Referencia y performatividad en el discurso publicitario: las reglas del flujo televisivo
DOI:
https://doi.org/10.7203/qf-elit.v9i0.5136Keywords:
Television, publicity, body
Abstract
One of the most interesting fields in the analysis of the representation of body is the advertising discourse. This paper is dedicated to the television language, specially, to the spot’s function, to the problems related with referenciality in television programming.
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Author Biography
Josep Gavaldà Roca, Universitat de València
Department of Linguistic Theory and Communication Sciences
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Published
2005-12-20
How to Cite
Gavaldà Roca, J. (2005). Referencia y performatividad en el discurso publicitario: las reglas del flujo televisivo. Quaderns De Filologia - Estudis Literaris, 9, 119–133. https://doi.org/10.7203/qf-elit.v9i0.5136
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