PERMANENT HOUSING SWAP ANNOUNCEMENT: DISCURSIVE TRADITION ORIGIN AND DEVELOPMENT

Authors

  • Marlen A. Domínguez Hernández Universidad de La Habana
  • Loisi Saínz Padrón Universidad de La Habana

DOI:

https://doi.org/10.7203/Normas.1.4645

Keywords:

discoursive tradition, pragmalinguistics, directive act, publicity genre, announcement, social imaginary.

Abstract

This paper shows the permanent housing swap (permuta) announcement in Cuba, its emergence as a discoursive tradition evolving from the closer, friendly language to a distant one.We analyse the discourse structure and seduction or persuasion resources, when people with permanent housing swap complementary needs berelated. We also study the image of the sender a nd recipient, inferred from the text. Commonly, in this cultural consumer product, the research proves that the essential message is not about transactional product characteristics, but suasive intention and directive act involved. The sender creates expectations and promotes attitudes, and so he reproduces beliefs and values: lexical, syntactic and structural selections show and perpetuate the social imaginary of this domain, and therefore they provide data for linking external and internal linguistic history in Cuba.

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Published

2015-02-26

How to Cite

Domínguez Hernández, M. A., & Saínz Padrón, L. (2015). PERMANENT HOUSING SWAP ANNOUNCEMENT: DISCURSIVE TRADITION ORIGIN AND DEVELOPMENT. Normas, 1(1), 7–36. https://doi.org/10.7203/Normas.1.4645
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Issue

Vol. 1 (2011): Normas

Section

Papers

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