TOURISTIC LEXICAL MANAGEMENT IN HOTELS’ADVERTISING WEBSITES. AN EXAMPLE BASED ON ACCOMODATIONS ON BALEAR ISLANDS

Authors

  • María Loreto Cantón Rodríguez Universidad de Almería

DOI:

https://doi.org/10.7203/Normas.4.4685

Keywords:

lexical, touristic, touristic speech, corpus linguistic, touristic promotion

Abstract

In this project, new posibilities of tourist lexical management are supplied by working with a well -stocked database of tourist accommodation promotional web sites. Internet decisive influence will be ilustrated on tourist promotion and on the charasteristics of a new tourist speech generated on 2.0 web. Marketing experts and linguists are getting used to this radical paradigm and genre change (cibergenre and macrogenre) with competitive products based on a continous adjudication of new lexical meanings. Finally a model is introduced as a result of working with a representative group of tourist acommodation in Balear islands.

Downloads

Download data is not yet available.

Downloads

Published

2015-02-27

How to Cite

Cantón Rodríguez, M. L. (2015). TOURISTIC LEXICAL MANAGEMENT IN HOTELS’ADVERTISING WEBSITES. AN EXAMPLE BASED ON ACCOMODATIONS ON BALEAR ISLANDS. Normas, 4(1), 9–26. https://doi.org/10.7203/Normas.4.4685
Metrics
Views/Downloads
  • Abstract
    544
  • PDF (Español)
    315

Issue

Vol. 4 (2014): Normas

Section

Special topic section

License

Creative Commons License 
This article is under this license: Creative Commons Attribution 3.0 .

Authors agree with the following statements:

  • The authors retain the copyright and guarantee the journal the right to be the first publication of the work as well as a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the authorship of the work and the initial publication in this journal.
  • Authors may separately establish additional agreements for the non-exclusive distribution of the version of the work published in the journal (for example, place it in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are allowed and encouraged to disseminate their work electronically (for example, in institutional repositories or on their own website) before and during the submission process, as it can lead to productive scientific exchanges.

Metrics

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.