POLITENESS AND LSP BETWEEN THE LOCAL AND THE GLOBAL: HOTEL REVIEWS IN SPANISH AND ENGLISH
DOI:
https://doi.org/10.7203/Normas.4.4689Keywords:
hotel reviews, tourism 2.0, hedges, intensifiers, corpus linguisticsAbstract
This paper analyses hotel reviews in Spanish and English to explore the evolution of this genre as a consequence of its availability on the globalised tourism market. A corpus -based comparison (monolingual and bilingual contrastive) is carried out of hedging and intensifying strategies (Briz, 2001; Albelda, 2007) used to modify semantically negative adjectives. The distribution of these strategies is observed across 3 corpora comprising respectively: reviews in Spanish published on Spanish platforms; reviews in Spanish published on international platforms; reviews in English published on international platforms. Quantitative results show that global circulation of this genre promotes convergence towards the international genre rather than preservation of the national discourse tradition; such convergence discourages the use of linguistic traits typical of informal settings, giving rise to a new form of specialised communication.Downloads
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