REFLECTIONS ON THE CYBERGENRE TOURISTIC NEWSLETTER: COMMUNICATIVE SITUATION AND LINGUISTIC ANALYSIS

Authors

  • Rosa María Rodríguez Abella Università degli Studi di Verona

DOI:

https://doi.org/10.7203/Normas.4.4690

Keywords:

tourism communication, touristic newsletter, cybergenres, corpus linguistics, linguistic strategies.

Abstract

The newsletter is a web marketing strategy currently used by most companies and institutions of all kinds. In fact, this is a novel genre of Internet, an emergent genre (Shepherd and Watters, 1998: 98), whose main communicative purpose is the direct persuasion of subscribers. In the present study, using a corpus of the last 27 Spain.info newsletters, we propose to determine the main characteristics of this communicative discourse genre.

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Published

2015-02-27

How to Cite

Rodríguez Abella, R. M. (2015). REFLECTIONS ON THE CYBERGENRE TOURISTIC NEWSLETTER: COMMUNICATIVE SITUATION AND LINGUISTIC ANALYSIS. Normas, 4(1), 117–133. https://doi.org/10.7203/Normas.4.4690
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Issue

Vol. 4 (2014): Normas

Section

Special topic section

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