Influencia de los modelos publicitarios en la adolescencia: anorexia y vigorexia

Abstract

The image culture and the cult of the body are a reality in the 21st Century, affecting both men and women. Due to its influence and social impact, the advertising of certain products and models represented can influence the origin and development of diseases related to somatic awareness, especially among teenagers, as they are the main risk group. This article reflects the influence of models both showed through the media, and promoted from the advertising discourse. In some cases, the latter may affect the individual’s body perception as well as lead to an obsession with getting a body that meets strict, and not always healthy, standards of beauty.